New social media video promoting health and care careers

Students from the University of Derby have been given the opportunity to try out a real-life campaign scenario by helping promote careers in health and social care in Derby and Derbyshire.

The creative response to the campaign brief has seen the students produce a short-animated video for social media platform TikTok, starring ‘Dale the Duck’ who has been attracted to work here due to all the many attractions of living and working in the city and county.

The video helps highlight positive aspects of working within Joined Up Care Derbyshire including flexibility of working arrangements and fulfilment from the many rewarding roles and careers on offer.

In addition, a ‘Dale the Duck’ hand puppet has been created which will be distributed among health and social care teams in the area for them to make their own fun videos.

The aim throughout all aspects of the campaign is to raise awareness of health and care careers in Derby and Derbyshire and improve attraction across hard-to-fill roles.

To view the video, search for ‘jucareersderbyshire’ on the TikTok platform.